Is there anything wrong with a chain of coffee shops trying to drum up a little extra business while they're ensuring drowsy drivers don't end up swerving off the road? Thailand-base Cafe Amazon certainly hopes not. Working with BBDO Proximity, the chain created an iPhone app that monitors drivers for signs of sleepiness, and when it catches them nodding off, it directs them to the closest Cafe Amazon store for a hit of caffeine.
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