How To Say No, And Other Tips From Inside SRI?s Venture Process

Editor's note:�Norman Winarsky is the Vice President of Ventures at research and technology development organization SRI International. What have we learned over more than 65 years of invention and commercialization?�There are several specific ways in which our venture processes stand in contrast to what is in vogue today. These are lessons that anyone in the business of innovation should consider.

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