There are very few things that will get me out of bed at 5am: a family tragedy, more than $100,000 in cash, and a new iPhone. Of course, Matt and I were there to cover the launch of the iPhone 5 live, but we weren't the only early risers yesterday. Thousands of people, including fanboys, brands, and members of the media (not to mention Apple geniuses) were at Apple's Fifth Ave. flagship store in NYC at the crack of dawn. Yes, all for a phone.
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